Industry Use case of Neural Networks

There is no big and better engineer and developer than nature itself. So, scientists often copy the principles and structures of natural things in their inventions, and neural networks are one of such cases.

Neural network are mathematical models that kind of imitate the functioning of the human brain.

They act not only in accordance with given algorithms and formulas but also on the basis of past experience

A neural network is a bundle of neurons connected by synapses. Talking about the artificial one, the role of neurons are played by the units that perform calculations.

Each of these neurons:

• receives data from the input layer;
• processes it performing simple calculations with it;
• and then transmits it to another “neuron”.

As shown in the figure usually, neural networks consist of three types of neurons:

• Input
• Output
• Hidden

E-Commerce

Neural networks are widely used in different industries. Both big companies and startups use this technology. Most often, neural networks can be found in all kinds of industries: from eCommerce to vehicle building.

This technology is used in this industry for various purposes. But the most frequent example of artificial neural network application in eCommerce is personalizing the purchaser’s experience. For instance, Amazon and other eCommerce platforms use AI to show the related and recommended products. The compilation is formed on the basis of the users’ behavior. The system analyzes the characteristics of certain items and shows similar ones. In other cases, it defines and remembers the person’s preferences and shows the items meeting them, i.e. what we see in the “recommended for you” section.

We often see this thing, that, whenever we google anything about a product we start getting ads related to that and also on the e-commerce websites and applications too. These all happens due to the neural networks working behind the scene to ease our work

Security

Neural networks are widely used for protection from computer viruses, fraud, etc.

One of the examples is ICSP Neural from Symantec.

It protects from cyber attacks by determining the bad USB devices containing viruses and exploiting zero-day vulnerabilities

Vehicle building

AI and ML are used in this industry to automate processes. For example, Tesla uses a neural network for the autopilot system in the vehicles.

With the help of trained artificial intelligence, it recognizes the road markings, detects obstacles, and makes the road safer for the driver.

There are various other fields wherein the neural networks are used. AI and ML are the future of all the industries. These technologies help to make decisions, automate the working processes, prevent fraud, and do other important tasks. And they will continue developing further